You've grown into more verticals than your story can keep up with, so every team writes for its own market and nothing points back to a position buyers can repeat.
TLC Agency is a content consultancy that has helped dozens of B2B SaaS companies turn buried expertise into the pillar content and data-led reports that make them the authority in their category.
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You've grown into more verticals than your story can keep up with, so every team writes for its own market and nothing points back to a position buyers can repeat.
You're moving from mid-market to enterprise, and those buyers read your content for a clear point of view before they'll take the first sales call seriously.
Your team and customers know things no competitor does, but your experts are too busy to write and your content team only sees its own corner of the product.
“The report was phenomenal for us. It was the turning point… it elevated the brand.”
Or communicated clearly enough.
You're publishing more than ever and most of it reads like everyone else's: polished, on-brand, instantly forgettable.
Thought leadership briefed like an SEO blog reads flat, because the expertise that would make it worth reading never leaves your experts' heads.
We draw it out with the right interview — and it reads like nothing else in your category.
“Not only are you getting an exceptional writer, but you're also getting a sharp content strategist.”
We interview your in-house experts and your customers, read across every vertical you've grown into, and surface the defensible POV your content keeps circling but never lands. You leave with a named position and a content architecture your whole team can build from.
Deep, interview-driven pillar pieces and data-led reports, ghostwritten in your experts' voice and built to surface when buyers ask AI search the hard questions. Flagship content arrives on a predictable quarterly rhythm, so the work stops slipping when the quarter gets busy.
Every quarter we measure what your content did for pipeline, search, and authority, then refine the architecture around what worked. You get a partner in the strategy room and a program that compounds, quarter over quarter.
Bani is a strategically minded content specialist with a rare ability to turn complex B2B services into clear, compelling narratives.
When we started working together nearly 2 years ago, we had a lot of expertise internally and plenty of ideas, but no real structure for deciding which ideas were worth pursuing, how they connected to the funnel or how they could become a wider program. Bani put that structure in place.
She developed the State of Multilingual Content Velocity research program, built our SME-led content program and created the planning, briefing and production system around the work. She starts by working out what we genuinely know, where we have a useful point of view and what evidence would make it credible. From there, she builds the report, campaign or content program that can carry it into the market.
I wrote to Bani at one point that I did not need, or want, to be the one driving the ideas. I wanted to input, brainstorm and provide feedback, while she took “pod ownership” and directed the strategy and freelance bench. That is probably the clearest description of how we work.
When TransPerfect began looking for support on a broader content marketing program, I put Bani among my top candidates. I trust her to set the direction, challenge our thinking and build the system needed to carry the strategy through.
When you work with Bani you're getting a sharp content strategist (along with an exceptional writer). Bani considers the broader impact of the content she creates, providing thoughtful recommendations as a result.
Her innate curiosity helps her extract the kinds of details and anecdotes from subject matter experts that make for content worth reading. She treats every project with great enthusiasm and is a delight to work with.
The report was phenomenal for us. It was THE turning point. We went from a niche community and podcast to a real force in the industry. The report helped us show up as credible, authoritative, and genuinely helpful. It wasn't just content for content's sake. People started seeing Exit Five as a go-to resource.
It elevated the brand. We heard from marketers who said, ‘If this is what the community puts out, I want to be part of it.’ Newsletter subscriptions went up. We saw stronger interest in the CMO Club launch, with people saying they joined because they found the salary report so useful. And the kind of marketers coming in — more senior, more strategic — that was a big shift. The report helped us attract a whole new tier of audience.
We thought this would be a niche project for our community — maybe 300 responses, a modest launch. Instead, we got over 1,300 responses and hit:
Bani is an invaluable resource for B2B SaaS marketers looking to establish brand authority and appeal to highly educated buyers with zero tolerance for fluff.
She's fast. Bani jumped right into the materials I provided — webinar recordings, product tours, detailed ICP breakdowns — and ramped at lightning speed. She quickly understood our audience, asking thoughtful questions about their highly nuanced pain points.
She's meticulous, especially when it comes to research. Bani has a deep understanding of B2B SaaS content as a way to build trust by consistently delivering value.
Bani's content repurposing plan was met with great enthusiasm which was a quick SEO and social win.
We recently featured a blog post that Bani ghostwrote in our “Best of 2024” guide because of the clear, actionable insights she provided.
Bani's strategic approach to content creation and her ability to engage with subject matter experts make her a valuable asset to any team. I highly recommend her for any writing or content strategy needs.
Bani has developed several reports for Storyblocks, and with each one, she's raised the bar. Her work is deeply researched — she takes the time to uncover novel perspectives through discovery sessions with our team and expert interviews drawn from her broad network.
I had the privilege of being interviewed by Bani, and it felt less like an interview and more like a thought-provoking discussion with a friend. I highly recommend working with Bani!
Bani is absolutely incredible, and anyone would be wise to bring them into their team! Her reputation proceeds her with her ability to create great content, and I 100% vouch for her work.
I'm a fractional content marketer, and I've spent my career pulling the good stuff out of people who are too busy to write it down themselves.
I use design thinking and eight layers of research to turn what your experts already know into research reports, pillar pieces, and bottom-of-funnel content that generates real pipeline — not just traffic. I run every interview myself, so nothing gets lost between your expert's head and the page.
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